您当前位置:主页 > 新闻动态 >

每日话题:大众点评月交易额破20亿 离上市之路

作者:admin   发布时间:2018-11-02 11:53   浏览:

  每日话题:大众点评月交易额破20亿 离上市之路还有多远? 月薪5千到5万 这些项目才是你的未来 A5站长网(www.admin5.com)12月25日消息,昨日大众点评递交了2014年的成绩单,单月团购交易额超过20亿,而大众点评大推广业务(包含推广业务和结婚业务)单月订单超过亿元,12月订单相比年初增长3倍。2014年,大众点评实现了单月团购交易额超过20亿,尤其是在三、四线城市的团购业务实现快速增长,有超过20个城市市场占有率成为第一;大推广业务(包含推广业务和结婚业务)单月订单超过亿元,其中O2O效果广告业务上线三月内每月收入翻番。大众点评截止到2014年第三季度,大众点评月活跃用户数超过1.7亿,点评数量超过4200万条,收录商户数量超过1000万家,覆盖全国2300多个城市及美国、日本等近百个热门旅游国家和地区。2014年初,大众点评明确了上接流量、下接服务的平台化战略,随后开始大幅调整内部组织结构与业务单元,由高度集中走向平台化,成立推广、交易、预订、结婚、酒店旅游等独立事业部深耕垂直行业,而推广、预订、团购等产品功能又横跨多个事业部。目前大众点评已经接入QQ和微信中,张涛说,他们仍然在设想如何利用腾讯的社交关系和流量,为点评倒入更多的流量;除此之外,大众点评还选择与其他流量平台进行了不同程度的合作。前端用户,后端商家,在商业模式上,大众点评正朝着平台模式发展。张涛说,大众点评最终将是一个导流模式,类似淘宝。他称,包括目前竞争最激烈的团购业务,大众点评与同行不同的,未来的主要盈利模式并非依靠交易,而是积累大量商户和用户之后,通过推广(即广告)的方式获得收入。近期,大众点评也推出了移动广告平台,正式启动移动流量的变现。
    Public comment has also gone through four rounds of financing. In January 2006, the first round of public comment network financing, investors for Sequoia Capital. In May 2007, the public comment network carried out the second round of financing, and the investor was Google. In 2011, Volkswagen Review Network received four joint investments of US$100 million, including Sinbao 6 Sequoia Capital, Kaiming Venture Capital and Lightspeed Venture Capital, valued at US$1 billion. In 2012, the company intends to invest another $60 million. After cooperating with Tencent in February this year, Zhang Tao, CEO of Volkswagen Review, revealed that he still intends to go public independently and tend to the U.S. market. Relevant Reading: The new guiding mode of mass comment establishes that group purchase will accelerate the exchange of blood between wolves in 2014. Can the mass comment succeed? Mass comment and close-to-hand battle with the beauty group: In fact, it is the battle for the leader of BAT group purchase. Mass comment on 2014 transcript: more than 2 billion people comment on a single month in 2014 order tripled next year or go to the United States for public comment group purchase. Month break 2 billion business growth across the board